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LinkedIn Teams With NBCU For B2B CTV 04/05/2024

LinkedIn Teams With NBCU For B2B CTV 04052024
LinkedIn has entered the CTV ad business. NBCU joins as an initial partner to give business-to-business brands a way into CTV.

LinkedIn, Microsoft's business-networking site, has entered the connected TV (CTV) ad business. NBCUniversal joins as an initial partner to give business-to-business brands a way into CTV.

The expansion into CTV from in-stream video ads running on its site will help advertisers get business message in front of the 1 billion …

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