Hatched's Valentine's Day Message: A Heartfelt Thank You to ...

This Valentine’s Day, Hatched is sharing more than just love – it’s expressing gratitude with a heartfelt thank you to its clients, partners, and staff. The independent agency celebrates its 12th anniversary with a public display of affection across major locations in Sydney and Melbourne. The creative campaign, which includes billboards and out-of-home placements, marks a significant milestone in the agency’s journey, while also highlighting the importance of trust, commitment, and shared values in business partnerships.

Figure 1: Hatched’s Valentine’s Day Message

Celebrating 12 Years of Growth

Hatched’s CEO, Stephen Fisher, explains the message behind the campaign:

• Goal of building long-lasting partnerships: “Our goal has always been to build partnerships that last 20 years or more. And just like any great relationship, that takes care, commitment, and a little bit of love. This Valentine’s Day, we’re celebrating 12 years of growth with our incredible clients, partners and our Hatchlings – because we wouldn’t be here without them.”
• Building enduring relationships: The campaign showcases the agency’s unwavering commitment to nurturing long-term relationships, emphasizing the role of love and care in their success.

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The billboards are currently visible in key locations across Sydney and Melbourne:

• Sydney: General Holmes Drive and the M4 Motorway
• Melbourne: Monash Freeway, Richmond, Collingwood, and South YarraThis public display serves as a visible testament to Hatched’s deep appreciation for the people who have contributed to its growth.

A Love Letter to Partners and Clients

The creative for the campaign was designed and produced by GoodOne Creative, with media placements provided by JCDecaux, QMS, and oOh! Media.

• A heartfelt gesture: Fisher describes the campaign as “a love letter to the people that have made Hatched what it is today.”
• Business partnerships built on trust: He further emphasizes the importance of strong business partnerships: “It’s a reminder that a great business partnership is like any other relationship – you need trust, shared values and a commitment to growth.”

This gesture highlights the agency’s dedication to building enduring connections. Hatched’s work with clients and partners is not merely transactional; it is rooted in long-term collaboration and mutual respect.

• Trust and commitment: The campaign reflects the agency’s philosophy that successful partnerships require the same care and effort as personal relationships.

Spreading Love Beyond the Agency

Hatched’s celebration of Valentine’s Day and its 12th birthday goes beyond simply showcasing love for clients and partners. The agency’s commitment to fostering positive and meaningful connections extends to the entire team of Hatchlings. These internal stakeholders, who have contributed to the agency’s success, are equally celebrated in this Valentine’s Day message.

• Appreciating staff: Fisher acknowledges the role of the staff in the agency’s growth, stating, “We wouldn’t be here without them.”
• Building a collaborative work environment: Hatched fosters a supportive and collaborative internal culture, ensuring that its team shares in the agency’s success.

A Symbol of Trust and Shared Values

The core message of Hatched’s Valentine’s Day campaign revolves around trust, shared values, and commitment.

• Strong partnerships: Fisher’s sentiment echoes a broader business philosophy: strong partnerships require ongoing effort and alignment.
• Mutual dedication: By marking this milestone with a public gesture of appreciation, Hatched reinforces its belief that successful relationships are built over time and require mutual dedication.

This is not just a corporate campaign; it’s a reflection of Hatched’s values and its commitment to long-term success.

• A long-term vision: The agency continues to grow by embracing these principles, which have guided it throughout its 12 years in the business.

Winning New Media Accounts

As Hatched celebrates its anniversary, it also marks a new chapter with the recent appointment as the media agency for Jack Link’s, a meat snacks brand.

• New business success: This win, alongside Special as the creative agency, demonstrates Hatched’s continued growth and ability to secure high-profile clients.Danni Dimitri, managing partner and head of strategy at Hatched, expresses enthusiasm about the new partnership: “What a thrilling way to kick off the year. The strategic way forward for the Jack Link’s business is clear, boundaries have already been pushed – and this is just the beginning.”

The addition of Jack Link’s to Hatched’s roster of clients reflects the agency’s innovative approach and its determination to deliver disruptive work.

• Innovative approach: Dimitri also mentions the synergy between Hatched and Special, stating, “The energetic, indie spirit shared by Special and Hatched throughout the creative and connections process will no doubt continue to drive our relentless pursuit for disruptive work.”

The Broader Message of Valentine’s Day

While Hatched’s campaign is a celebration of business relationships, the Valentine’s Day message also connects to broader themes of love and kindness.

• Spreading love: Bishop Prof. Dr Heinrich Bedford-Strohm, moderator of the World Council of Churches central committee, reminds us that love is central to our Christian faith.In his video message, he reflects on the theme “Spread love, choose kindness.” He acknowledges that for many survivors of sexual and gender-based violence, Valentine’s Day is a complicated time, and he calls for a greater focus on kindness and empathy.

He urges people to stand by victims of sexual violence and to embrace a message of love and kindness in both personal and business relationships.

• Empathy and action: “The truth must be on the table to even open a door for a healing process to begin,” he adds, urging everyone to act on the motto of spreading love and choosing kindness.

Conclusion

Hatched’s Valentine’s Day campaign is a heartfelt thank you to its clients, partners, and staff. As the agency celebrates its 12th anniversary, it demonstrates its commitment to nurturing long-term, trusting relationships.

The campaign serves as a reminder that successful partnerships require care, commitment, and love – principles that Hatched holds dear as it looks to the future.

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