Wendy's

Wendy's

A spokesperson from Wendy's recently revealed plans to introduce Uber-style surge pricing, where menu prices will fluctuate based on demand. This new feature will be implemented on a digital menu, allowing customers to potentially save money during off-peak hours.

Dynamic pricing is a common strategy used by various industries to optimize revenue and manage customer flow. By experimenting with this concept, Wendy's aims to improve efficiency and cater to changing consumer behaviors in the fast-food market.